We Offer The Best Nanny Agency Services In SoHo

We know that hiring the right nanny to help care for your children in Soho is an arduous and time-consuming process.   Because this task can be overwhelming, we are here to help you through the entire process, from start to end.  Whatever your family dynamics – whether you need a live-in or a live-out nanny – it’s important to know that we are the only agency in New York run by a licensed psychotherapist who is also the author of the best-selling book, Secrets of the Nanny Whisperer.

Our highly unique approach is based on our proprietary 9-step “Gold Standard Hiring Process” created by our founder – Tammy Gold.  Our singular mission is to create lasting matches that allow your children to thrive and we have been helping families like yours in Soho since 2007

Nanny Agency Services
The Executor Nanny

Why Use Our Agency To Find Your Perfect Nanny In SoHo?

You know that hiring the right nanny to care for your children is a daunting and time-consuming process and that if done right, can allow your children to thrive while you gain the peace of mind knowing they’re well cared-for while you work, play, and go about your adult life.  However, we’ve all seen the occasional nanny absent-mindedly pushing her charge on the swings or pushing the stroller while talking on the phone to her friends.  The families that employ these types of nannies have unfortunately ended up with a sub-optimal match and their children can suffer from something we call “benign neglect,” causing developmental delays and emotional problems. Sadly, this type of “mismatch” is so popular that websites and social media groups have been set-up to help alert parents to their nannies’ poor behavior.

We are the only nanny agency in New York City that’s run by a licensed psychotherapist and we take the time to meticulously screen each of our nanny candidates so that they perfectly match the individual needs of each of our families.  We aim to create nanny/family matches that result in a “constancy of care” – that is, the children being cared for experience no “dip” in their social or emotional well-being as their care is transitioned from the parents to the nanny.  We are clearly not a “one size fits all” kind of agency – rather, we take the time to carefully understand your precise requirements and proactively recruit the nannies whose skills and experience properly match your family’s needs.

Babies And Mother

Since 2007, we have been helping families in Soho and the surrounding areas like Tribeca and the West Village find their ideal nanny. Our founder, Tammy Gold, has been featured as a parenting and childcare expert on Good Morning America, Fox News, CBS News, and more. She is also the author of the best-selling book, Secrets of the Nanny Whisperer – A Practical Guide for Finding and Achieving the Gold Standard of Care for your Child.


Here Are Some Kid-Friendly Spots In SoHo Recommended By Our Nannies

What Sets Tammy's Agency Apart

The right nanny can radically affect a child's emotional and intellectual development. When choosing a company to help you find one, nothing is more important than having the best tools to assure your child's safety. Though there are many nanny agencies in NYC, there is only one run by Tammy Gold.

Stop Watch

Run by Trusted
Parenting Expert

Tammy appears regularly on Good Morning America, The Today Show, FOX, and CBS News. She has appeared in more than 100 magazines.

Unique Psycho- Therapeutic Approach

Unique Psycho- Therapeutic Approach

The first therapist to marry psychotherapy with childcare so parents can better understand what their children specifically need from their nanny.


We Were Schooled
For The Role

Tammy earned her Masters degree in Social Work from Columbia University and her undergraduate degree from the University of Pennsylvania.

Best Selling Author

Best selling

We literally "wrote the book" on finding nannies. We do not focus on other domestic help, for over ten years we have studied and perfected the process of matching families with nannies.


Nanny Safety

Using Tammy's psychotherapy techniques we have the most rigorous safety checks in the industry. From mental status exams to identity verifications for candidates, safety is our main concern.

SoHo - Neighborhood Profile

Located south of Houston Street, you will find the historic district of New York’s Soho. It is bordered on the west by West Broadway, on the east by Crosby Street, and on the south by Canal Street. SoHo is possibly one of New York’s most famous neighborhoods and the perfect example of urban renewal. Through the years, it has transformed itself from an area of industrial squalor to a community of artistic vibrancy with trendy restaurants, chic hotels, exclusive boutiques, art galleries, and more.

SoHo is near to these other neighborhoods: